غير مصنف

Davina McCall beamed onto Liverpool’s ECHO arena

 

Liverpool, This is Davina.

Fitness fanatic Davina McCall was beamed onto the ECHO arena and exhibition centre tonight as part of a national fitness campaign.

It is hoped the former Big Brother presenter can inspire Scousers to get fit in five weeks in 2016.

The 40 foot light projection is part of a outdoor media campaign to launch Davina’s new 5WeekFit DVD and Getfitwithdavina.com – an online weight-loss and fitness programme.

In the moving projection, Davina speaks directly to the people of Liverpool and encourages everyone to join her in getting ‘5WeekFit’.

The campaign kicked-off in Glasgow on Sunday, January 3.

It will visit a further two cities in the UK in a bid to get the country moving after the festive season.

The campaign is one of the biggest fitness DVD and website projection initiatives attempted in the UK and is estimated to reach millions of people.

Davina said: “Liverpool: This is Davina! I’m back! How exciting being beamed onto the ECHO Arena and Exhibition Centre for my UK campaign launching the new ‘5WeekFit’ DVD!

Davina McCall is beamed onto the Liverpool Echo Arena to launch her new DVD 5 Week Fit and Getfitwithdavina.com

“I’ve never been 40-foot-tall before but we have a big message and that’s to join me and reach your fitness goal in just five weeks.

“Can you guess which UK city my huge light projection will appear in next? Have a guess with me at the hashtag #whereisdavina.”

The location of the next three cities is a surprise and will be revealed on social media on the hashtag #whereisdavina and #5WeekFit.

Liverpudlians were invited to answer the question using the ECHO arena handle @yourecl to post pictures and videos of the large projection.




Source link

الوسوم
اظهر المزيد

مقالات ذات صلة

شاهد أيضاً
إغلاق
زر الذهاب إلى الأعلى
إغلاق