Meet the celebrity dentist who makes sure Liverpool FC’s stars always smile with a sparkle.
Dental Excellence, based in Garston, is responsible for teeth of several of Liverpool Football Club’s players and staff – from Jurgen Klopp to Roberto Firmino.
Owner Robbie Hughes specialises in cosmetic dentistry – an expensive trend where costs can rise into the thousands of pounds.
The 33-year-old said: “We do have a lot of celebrities, and that has definitely helped put our business onto a new level.
“When people think of going to the dentist they still think you are going to go into a room biting your nails feeling really anxious, everybody thinks about pain and anxiety and a place where they don’t really want to be.
“I flip that on its head.
“Everything is aesthetically driven in what we do because that’s what people want, so it is only right we create an environment where people want to be and for them to enjoy spending their time with us and enjoy the journey alongside the dentist.
“The way we have built our clientele means people are now coming with more of an idea about what they want, as they may have seen a smile on someone they follow.
“We aim to achieve everyone’s smile needs – this can be more than just a smile makeover.”
A quick look on Robbie’s Instagram feed shows his clientele includes Roberto Firmino, Philippe Coutinho, Sadio Mane, plus a whole host of reality stars including Geordie Shore’s Gaz Beadle and Liverpool’s own Imogen Townley.
But, despite the long list of celebrity clients, Robbie was keen to dispel the myths around the cost.
He added: “We are known as a celebrity dentist but there are treatment options there for everybody.
“From something very simple which can be done within an hour, to something which is much more complex and more expensive.
“But, there certainly is options there for patients, and some of them options people may not even be aware of.
“Some things can be fixed so easily, to help give people confidence. And this can be life changing for many people.”
With so much demand for the practice, it is not surprising to hear that Robbie and his team have decided to expand and open a brand new clinic in the Matchworks, creating more rooms to help with the demand.
Discussing the move, Robbie said: “We are trying to create a really luxurious experience for the patients, the celebrities and the normal patients.
“I want to provide that level of VIP experience for everybody.
“We are opening a new facility in the Matchworks so remaining in South Liverpool, just a mile away from where we are now.
“This will help us take the business to the next level.”
The next site is set to open around April this year, with the latest CGIs giving an indication of just how stylish the premises will look.