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PlayStation Fans Are Most Brand Loyal, New Study Claims

 

One of the things I’m hoping we can leave behind as we push ahead into the new decade is the territorial nature of gaming. I’m all for light-hearted debates over which console is your favourite and why, but it turns nasty far too often when, come on… we’re literally arguing about toys. Really cool toys that can do some amazing things, sure, but toys all the same.

The good news is that I like to think we’re already seeing a shift in attitudes. Microsoft and Nintendo started embracing crossplay in a big way last year, and even Sony got in on the fun… eventually. For now though, there will always be gamers who go to the wall for their chosen console. I don’t get it, but I guess that’s just the way it is.

It turns out the staunchest gaming defenders out there are PlayStation owners – who could’ve guessed? According to a new study conducted by BestSEOCompanies (thanks, TheGamer), those with a Sony console are more “loyal” than those with other gaming platforms. The site conducted a survey of over one thousand people to work out which brands they stuck by. PlayStation was joined at the front of the pack by Android, Nike, and McDonald’s.

If you’ll excuse me for a second, I just need to process how desperately sad it is that anyone would openly admit they’re loyal to a global fast food chain. I’m processing. Still processing. Okay, let’s move on.

The first details of the PlayStation 5 have been officially revealed
The first details of the PlayStation 5 have been officially revealed

Some 40.7% of those surveyed said PlayStation was the gaming brand they felt most loyal to. Xbox came in second at 31.0%, and Nintendo at 30.4%. Gaming PCs and gaming laptops were treated as two different things, with 14.7% and 8.6% respectively. Streaming services like Stadia weren’t part of the survey.

While I’m still of the opinion that being “loyal” to a brand is, well, it’s dumb, the results of the survey do serve to further underline an impressive few years for Sony. It’s no secret that the PlayStation 4 has been a massive hit this generation, more than making up for the relatively disappointing sales of the PS3. In fact, the current-gen PlayStation recently surpassed 106 million units sold worldwide, and established its place as the second-best-selling home console of all time.

That puts it just ahead of the original PlayStation (102.5 million), but still some way behind the PS2’s 159 million. Either way, the top three best-selling home consoles as of right now are all PlayStation – a feat recognised recently by Guinness World Records, who crowned PlayStation the best-selling home console brand in history.


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