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The Latest: Facebook promises better user privacy controls

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The Latest on U.S. fine against Facebook over privacy (all times local):

9:30 a.m.

Facebook’s top lawyer says the company’s settlement with the Federal Trade Commission will lead to more rigorous management of user privacy — including more technical controls to better automate privacy safeguards.

But outgoing General Counsel Colin Stretch does not admit wrongdoing for a breach of the 2012 FTC consent order for which Facebook was fined $5 billion. Instead, he said in a blog post that the settlement announced Wednesday resolves allegations the company violated the order.

Stretch did say that Facebook’s handling of the Cambridge Analytica affair was “a breach of trust between Facebook and the people who depend on us to protect their data.”

In the scandal, which prompted the FTC probe, a researcher collected personal data on as many as 87 million Facebook users without their knowledge or consent.

9:15 a.m.

The two Democratic commissioners who dissented in the Federal Trade Commission’s decision to fine Facebook $5 billion over privacy violations say litigation would have been a better way to punish the company and CEO Mark Zuckerberg.

Federal regulators announced the fine Wednesday and are implementing new oversight and restrictions on its business.

Commissioner Rebecca Kelly Slaughter says initiating litigation would have been more likely to effectively change Facebook. She says litigation would have provided public transparency and accountability for the company and its leaders and send a message that the commission is tough on ensuring compliance with its orders.

Commissioner Rohit Chopra says commissioners cut off the inquiry too early in favor of the settlement.

The Federal Trade Commission voted 3-2 along party lines in favor of the settlement.

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8:30 a.m.

Federal regulators are fining Facebook $5 billion for privacy violations and instituting new oversight and restrictions on its business. But they are only holding CEO Mark Zuckerberg personally responsible in a limited fashion.

The fine is the largest the Federal Trade Commission has levied on a tech company, although it won’t much dent a company that had nearly $56 billion in revenue last year.

Zuckerberg must personally certify Facebook’s compliance with its privacy programs. The FTC says false certifications could expose him to civil or criminal penalties.

Some experts thought the FTC might fine Zuckerberg directly or limit his authority over the company.

The commission opened their investigation after revelations that data mining firm Cambridge Analytica had gathered details on as many as 87 million Facebook users without their permission.

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