I’m not going to lie and say makeup shopping won’t be expensive, but a much wider variety of products is available and easily accessible than was the case even 10 years ago. It is possible to get everything while sticking to a budget at the large one-stop beauty stores.
Here is what I recommended she invest in (and not spend on unnecessarily):
Spend on a good foundation, but avoid powdery and heavy-coverage cakey styles, and instead look for a liquid formulation that promises “glow”. As well spend on great makeup brushes/beauty tools: they can last you a lifetime and there really is a difference in the result between the cheapest on the market and better quality brushes.
Save on eyeshadows by avoiding single colours and sticking to palettes. One palette can give you a massive range of options when it comes to your eyes, offering a stack of combinations and blending options, minus the cost of individual colours.
Liquid lipstick is the way to go instead of traditional, solid products, as liquid styles can last all day and don’t tend to smudge as much. Ditto liquid eyeliner, it is far superior to the old-style kohl pencils.
Fingers are ok, but sponges are better
Beauty sponges have swept the makeup world as the preferred way to do it all. The Beauty Blender is
the most popular with the online influencersinfluencers, but I prefer the Real Techniques Sponge. Not only is it half the price but it lasts for months. In case you don’t have a teenage girl on hand, here is a quick how to:
- Squeeze the sponge under running water. After a few pumps it should double in size and become a lot softer and bouncier.
- Ring the sponge out and towel dry so that it is damp, but not dripping wet.
- Go ahead and use it with any product you please. Just bounce/tap it onto your skin (avoid sweeping or dragging motions).
Pro tip: my favourite use of the beauty blender is to tone down colour when I’ve gone a bit rouge- crazy with my blush. Not only does it blend the powder into the skin, but it helps avoid any harsh lines or bright colour when I’ve gone a bit too far.
Baking isn’t just for the kitchen
If there’s one thing that is a huge trend in the beauty industry at the moment, it’s baking. It involves a technique of using powder to ensure your makeup is long-lasting and set in place. With celebrities such as Kim Kardashian swearing by the method, it has definitely become a staple in most teenagers’ makeup routines. Here’s a recipe for the perfect bake:
- Apply foundation and concealer
- Dip the sponge into a loose translucent powder of your choice and pat under your eyes. Don’t be afraid to cake up in this scenario, the more the better.
- Do the same down the side of the nose and any other places you feel your makeup is most likely to crease/disappear throughout the day.
- Leave the powder to bake for 10 minutes-plus … your body temperature will help set the powder in place as well as any product sitting underneath it.
- Brush away the excess powder with a clean fluffy brush or use your beauty sponge to pat the powder into the skin.
- Voila! You are left with a long-lasting, Kim K-esque complexion!
My other advice to women in my Mum’s generation who are just coming to grips with all the developments in makeup that their daughters are using is, don’t be discouraged if you have a few disasters, practice truly does make perfect.
But hopefully these tips and tricks will give you a good idea of what your daughter might have told you if you’d asked her. For more tips I’d suggest getting on Instagram or YouTube and seeking some inspiration. To start, I’d recommend @gemmakwatts on Instagram and makeup artist to the stars, Lisa Eldridge on YouTube.
Alice Neal works in a national beauty chain.