غير مصنف

Sparta Board of Education: $3000 for New District Logo

[ad_1]

SPARTA. NJ – The Sparta Superintendent Michael Rossi said branding the school district is his “number one priority,” at the board of education meeting on Monday.

Rossi’s comments came in front of approximately 60 teachers in the audience who were there to support Sparta Education Association President Susan Sawey as she pleaded with the board to bring the contract to “a swift conclusion.” 

Sawey explained the teachers had been working under the terms of a contract that expired in June 2018.

Sign Up for E-News

The district branding discussion started as new board member Kate Matteson asked about the resolution to pay $3,000 for a new logo to be created for the district. 

The resolution titled “Communication and Public Relations Consulting Services” calls for “professional services from the Camden County Educational Services for electronic newsletter/press release in an amount not to exceed $75 and to create one standard Sparta logo that is specific and exclusive to the Sparta School District in an amount not to exceed $2,989.88”

Matteson asked why a new logo was needed.  She said she was concerned because “the thousands [of dollars] add up.”  Additionally she asked where public relations expenditure was in the budget.

Matteson said she had been reviewing the budget, but could not find public relations. According to mandated policy 9120, the district is supposed to “establish annually prior to budget preparation, a maximum dollar limit for public relations.”

Rossi said it was from the “purchasing budget.”

The discussion at the board table moved between the topic of a new logo and district communication. The logo and branding initiative does not appear on any finance or operations committee agenda for the past 12 months.

“We need to do a lot more with branding, not less,” Rossi said on the issue of creating a logo. “Branding the district right now is my number one priority. It is at the top of priorities.”

 “We have to look at this as an opportunity for us to control the narrative because several times the information going out is not accurate and it is difficult to reel it back in,” Board President Kelly McEvoy said. “It’s very disconcerting when something goes out that is inaccurate. It would be good to have someone put the correct information out instead of someone who doesn’t do their due diligence.”

Rossi said the idea of branding the district was the result of a “2017 Eric Sheninger workshop.”  Sheninger is the author of “BrandED Tell Your Story, Build Relationships, and Empower Learning” and several other books about education.

“The $3000 is an investment that is going to be able to be turned around,” Rossi said. 

New board member Jen Grana has worked for more than 20 years in advertising, working with graphics design.  She  asked about the specifics of the what the logo would look like and the extent to which Rossi anticipates the logo will be changed.   

Rossi said the colors will not change.  He said the district “will have options to be able to choose from.”

Grana asked again about the reason for the new logo.  Rossi said there are different versions of the familiar Spartan head and letter “S” throughout the district; “on the scoreboard, the school and letterhead.”   

Joanne Hoover said, “We want to promote the school district to be able to stand out and to be consistent.”

Referring to her professional experience, Kim Bragg said, “Rebranding is when there is a problem to fix and, generally speaking, the logo is the last piece.”

Rossi said, “Current research stands that on it’s head.  The logo comes first.”

Bragg said, “Why not pick one we currently have and go with that?”

Rossi said, “We may come to that conclusion.”

Matteson asked if there was “any estimate to know the cost of changing all of the logos in the district.”

Rossi said he did not expect to change everything, like the high school gym floor, “unless we can.”  He said he would be changing letterhead, news letter and spirit wear as “we start to market ourselves.” He pointed out the teachers in the room were all wearing Sparta spirit wear and “some were dark blue and some were light blue with several different logos.”

The high school has several locations where the logo and “S” are featured.  Other than the scoreboard in the main gym, the logo and “S” are consistent, as is the color scheme of navy and Columbia blue. The middle school has a variation of the “S” on the outside of the building.  Other district schools do not feature either design element. 

Historically the image depicted in Sparta’s logo is considered a Trojan.  The subtle differences are the nose and cheek pieces that cover more of the face in a Spartan logo than a Trojan, though they are often used interchangeably.  

Board member Michael McGovern asked if Rossi had though to talk with the town about changing the logo.  Rossi said he had not, but it was a good idea.

McGovern also asked about the impact on the alumni who are familiar with the current logo.  “You are focused on the alumnus with a project coming out in the spring.”

Rossi said he hoped the release of the choices of new logos coincide with the alumni project allowing them to be involved in the final decision.

Bragg asked if there were “talented students who could create a logo.”

McEvoy said it was “not something a student could do.”  Rossi said he thought it might be good to let the students choose the new logo from those created by the Camden Educational Services.

Matteson concluded the discussion asking that the policy be reviewed to ensure board action “matches the policy.”

Bragg, Grana and Matteson voted against the resolution.  The other six board members voted to approve the expenditure to create a new logo and electronic newsletters and press releases.

#sparta #spartaboardofeducation

Visit and read your exclusive Sparta news at TAPinto Sparta 24/7 for FREE: https://www.tapinto.net/towns/sparta/

Sign up to receive FREE TAPinto news in your email inbox: www.tapinto.net/enews

Follow TAPinto on Twitter: @SpartaTAP

Like us on Facebook: https://www.facebook.com/SpartaTAP/

​​Download the FREE TAPinto App!  Click here for Android – Click here for iOS to get news as it is happening.



[ad_2]

Source link

اظهر المزيد

مقالات ذات صلة

زر الذهاب إلى الأعلى