Get your eyelashes ready: Kylie Jenner is set to launch a product called Kylash under her Kylie Cosmetics makeup line. The makeup mogul quietly filed for a trademark application for Kylash last month, and it was approved in early January. The application covers “mascara; cosmetics; eyelash extension fibers; artificial eyelashes; adhesive for applying artificial eyelashes; cosmetic preparations for eyelashes; eyelash tint; non-medicated eyelash serums; eye makeup remover,” according to online paperwork.
This wouldn’t be Jenner’s first eye product in her line (she also had Kyliner and Kybrow) but it would mark the first time she’s released mascara or false eyelashes. Rumors have also been swirling for months that she’s planning on releasing her own line of skincare this year called Kylie Skin. Jenner even hinted that she’s launching a new “project” soon on her Twitter. “I have something really exciting i get to share soon with you guys! I’ve been cooking this up for awhile i can’t wait to share my new project alreadyyy,” she Tweeted on January 21.
The beauty brand Colourpop, which is made by Seed Beauty—the company that produces Kylie Cosmetics and KKW Beauty—also just announced this week the launch of their very first mascara. The $8 mascara is called BFF and comes in seven shades ranging from black to yellow.
Some fans suggested that the wand and formula looks like the limited edition mascara released by Kim Kardashian’s KKW Beauty last month, as part of her smoky eye set. However both KKW and Kylie Cosmetics have long insisted that their formulas differ from Colourpop’s less-expensive products, even though they’re made by the same laboratory.
No word yet on when Kylash launches, or if Jenner will choose to launch a mascara or false eyelashes first. We’ll update this post when we know more.