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Coty launches Miu Miu Twist feminine fragrance – The Moodie Davitt Report

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Coty has launched feminine fragrance Miu Miu Twist into global travel retail.

The eau de parfum (edp) is described as expressing “the true, joyful essence of Miu Miu”. Notes include vert de bergamot, apple blossom, cedar wood and pink amber accord.

The Twist bottle was inspired by vintage perfume flacons. It is soft pink with a hot pink collar and black cap and features a studded glass base for added stability.

Actress Elle Fanning fronts the campaign. Fanning is a frequent collaborator of Miu Miu’s and even walked in the brand’s autumn/winter 2018-19 catwalk show at Paris Fashion Week.

The campaign sees Hollywood actress Elle Fanning flitting between various extravagant movie sets including one that mimics the moon.

Miu Miu Twist edp is available now in Asia Pacific travel retail and launches next month in US travel retail. A global rollout is ongoing.

Sizes are 5ml, 30ml, 50ml and 100ml.

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