This Customer Experience webinar series was created in partnership with LexisNexis® Risk Solutions and Maddock Douglas. This series explores ways to examine and inspire improvements in the customer experience using a framework developed by Maddock Douglas called the “Customer Experience Cycle,” which covers all phases of the customer journey, from initial engagement through acquisition and retention, and ultimately increasing customer lifetime value.
Watch the replay for the first two webinars in the series below:
Life Insurance and the Customer Experience Part 1:
Acquire with Retention in Mind