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Miu Miu’s new twist on fragrance

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Just a couple of weeks into the new year and here comes one of 2019’s first fragrance launches.

Prada’s Miu Miu Twist is described as surprising and sensual, deep and at the same time gentle, capturing the spirit of the Miu Miu girl. Miu Miu says the fragrance is “unapologetically indulgent and airy without superficiality” with notes of vert de bergamot and apple blossom with a base of cedar wood and a new accord the perfumer calls the Pink Amber. That accord adds a woodiness to the scent which Miu Miu says is reminiscent of burnt sugar cane cutting through crisp air.

Such a description begs for a sniff test, don’t you think?

The bottle, inspired by a vintage perfume flacon, is a take on Miu Miu’s signature matelassé quilted pattern.  Designer Miuccia Prada and perfumer Daniel Andrier worked together for a memorable scent.

Actress Elle Fanning stars in the new campaign. She walked the runway in the luxury fashion house’s fall 2018 show and was in the brand’s holiday campaign last year.

A 1.7-ounce is $97 at Sephora now. A travel spray is $30.



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