If Dark Lord was the star of its own movie, which actor would play the starring role?
Jeremy Irons. His dark, almost erotic voice is the essence of Dark Lord.
What color(s) does your fragrance smell like?
A deep, dark color. Either dark blue or black.
Which city/place in the world does Dark Lord encapsulate best?
Hong Kong. It’s one of the rare cities where I still see men dressing with a great sense of style.
If you had to place your fragrance in an iconic decade past, which one would it be?
The turn of the 20th century, when elegance still mattered.
What item from your wardrobe would you compare your scent to?
A velvet tuxedo jacket: it’s masculine, chic, and timeless.
What genre of music do you think Dark Lord most aligns with and why?
R&B or soul music with jazzy vocals. The music of a tormented soul.
If your fragrance had a night out on the town, what drink would it order at the bar?
A Hennessy X.O. on the rocks. It’s cool, intense, and noble.
If you were to relate your new scent to a book, what would it be? Why?
Belle du Seigneur by Albert Cohen, and more particularly his leading male character, Solal. He is gorgeous, tormented, passionate, and in search of an ideal love.
If your new fragrance had a soundtrack, what three songs would play once you spray the scent?
“Back to Black” by Amy Winehouse, “Kiss From A Rose” by Seal, and “Set Fire to the Rain” by Adele.
If it wasn’t called Dark Lord, what would it be called?
Mirror To My Soul.