منتديات نورة الحربي

 

 


العودة   منتديات نورة الحربي > مواضيع منقولة من مواقع اخرى2

إضافة رد
 
أدوات الموضوع انواع عرض الموضوع
  #1  
قديم 12-11-2012, 05:16 PM
rss
Guest
 
المشاركات: n/a
افتراضي Steel + silicon = business success in Detroit

 

Steel + silicon = business success in Detroit
From time to time we invite guests to post about items of interest and are pleased to have Linzie Venegas join us today. Linzie is head of sales and marketing for Ideal Shield, a manufacturing company in Detroit, Mich. that specializes in bumper post sleeves. Based in a city forged in tradition and steel, Ideal Shield has seen great success on the web—a story Linzie tells us in this post. -Ed.

When my great-grandparents moved from Mexico to Detroit in 1917, they were looking for a better life. They had ** idea that one day their grandson, my father Frank Venegas, would invent a product and start a business that would help transform their adopted hometown. Thanks to my dad’s hard work and a little help from the web, that’s exactly what Ideal Shield has done.

 



Ideal Shield specializes in manufacturing bumper post sleeves. You may have seen these around—they’re colorful covers that slide over the Steel pipes that keep cars from running into buildings. As a young child, my first job at Ideal was to assemble mailers for potential customers. Our mailers were unique—I would place a pack of jelly beans into each envelope. Talk about a great way to get a high “clickthrough rate!” Today, I head sales and marketing for the company, and we’ve taken our family business online with phe**menal results.

Steel silicon business success Detroit
Ideal Shield’s father-daughter team Frank and Linzie Venegas in the factory surrounded by bumper post sleeves and guard rails.

We began using Google AdWords in 2004 to help potential customers find our product because many people didn’t k**w what it was. We were drawn to AdWords because everyone could see our ads—but we only had to pay for the customers who clicked through to our website. We also found that the leads were very qualified and had a higher close rate than leads from other sources. So far this year, for every $1 we've spent on AdWords we’ve gotten back $22. We’ve been able to have great success—without jelly beans!—using Google AdWords.

 



The energy we’ve put into our online presence has produced tremendous growth for our business; we’ve been able to grow our workforce by 20 percent. We’ve also focused on building our local community of Southwest Detroit. Each year we hire many interns from the local high school, Detroit Cristo Rey, and teach them skills that will last a lifetime. We’ve outfitted the junior and senior classes at Detroit Cristo Rey with Chromebooks so that they’ll have access to the power of the web anywhere, and many teachers there use the free Google Apps for Education suite with their students. This year, we were proud to hear that Detroit Cristo Rey achieved a 100% graduation rate and a 100% college acceptance rate. We also work with the Michigan Mi**rity business Development Council to teach other small businesses in the community the importance of an online strategy and how the web can help small businesses thrive.

My dad started Ideal with himself, my mother and a couple of laborers; today this family business has more than 35 employees and annual sales of $14 million. With help from the web, his hard work, determination and “out of the box” thinking have made Ideal a symbol of strength and renewal in Southwest Detroit. My father has always told me that if you take care of the community, the community will take care of you. Detroit is our community—it’s our heart, it’s our home. We’ve been surprised and delighted at how much the web has contributed to Ideal Shield, and we’re happy to share that success with Detroit. We can’t wait to do more!



Posted by Linzie Venegas, Head of Sales and Marketing, Ideal Shield DetroitSteel silicon business success Detroit
Steel silicon business success Detroit


Steel + silicon = business success in Detroit

رد مع اقتباس
إضافة رد

مواقع النشر (المفضلة)

أدوات الموضوع
انواع عرض الموضوع

تعليمات المشاركة
لا تستطيع إضافة مواضيع جديدة
لا تستطيع الرد على المواضيع
لا تستطيع إرفاق ملفات
لا تستطيع تعديل مشاركاتك

BB code is متاحة
كود [IMG] متاحة
كود HTML معطلة

الانتقال السريع

Bookmark and Share

RSS RSS 2.0 XML MAP HTML

الساعة الآن 12:06 PM

أقسام المنتدى

الشريعة و الحياة | المنتدى العام | مـنـتـدى الـعـرب الـمـسافـرون | أزياء - فساتين - عبايات - ملابس نسائية - موضة | مكياج - ميك اب - عطورات - تسريحات شعر - العناية بالبشرة | װ.. أطآيبُ ״ شّهية ]●ะ | اعشاب طبية - الطب البديل - تغذية - رجيم - العناية بالجسم | ديكور - اثاث - غرف نوم - اكسسوارات منزلية | صور - غرائب - كاريكاتير | {.. YouTube..} | منتدى الاسئله والاستفسارات والطلبات | مواضيع منقولة من مواقع اخرى | اخبار التقنية | مواضيع منقولة من مواقع اخرى2 | منتدى تغذيات | منتدى تغذيات الكلي | قِصصْ الأنْبِيَاء | قِسمْ الرَّسُول الكَرِيمْ والصَّحَابة الكِرامْ | القِسمْ الإِسْلاَمِي العَامْ | قِسمْ المَواضِيْع العَامَّة | قِسمْ الشِعرْ والشُعَرَاء | قِسمْ الخَوَاطِر المَنقُولَة | قِسمْ الصُوَرْ | قِسمْ القِصصْ والرِوَايَات | قِسمْ حَوَّاءْ | قِسمْ الطِب والصِحَّة | قِسمْ الصَوتِيَّات والمَرئيَّات الإسْلاميَّة | قِسمْ مَطبَخ صَمْت الوَدَاعْ | قِسمْ الدِيكورْ | قِسمْ كٌرَة القََدَمْ العَرَبِيَّة والعَالمِيَّة | قِسمْ المكْياجْ والإكْسسْوارَات | قِسمْ المَاسِنجرْ | قِسمْ الِسِياحَة والسَفرْ | قِسمْ أَفْلاَمْ الكَرتُونْ | قِسمْ الفِيدْيو المُتَنَوعْ | منتديات الرياضة | اخبار | مواضيع منقولة من مواقع اخرى3 | موقع اجنبي | كوكو فرنسا | كوكو هندية | كوكو روسي | كوكو دنمارك | كوكو ياباني | اخر اخبار العولمة | عالم الحياة الزوجية | عرض أحدث عمليات البحث الشائعة |



Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, KingFromEgypt Ltd Elassal
Adsense Management by Losha
This Forum used Arshfny Mod by islam servant