Marsh Supermarkets and
inMarket today are an**uncing the launch of a new
iBeacon Platform throughout Marsh's 75 supermarket locations that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to Marsh's beacons. The program is the
First integration of
iBeacon tech**logy with
Apple's wearable product, which is expected to launch to the public in the next several months.
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday," said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. "**w with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."
Marsh and
inMarket are working together to develop a
Platform that will initially include
Marsh's own app and inMarket's
List Ease app, with other apps likely to quickly follow. As envisioned, inMarket's beacons in
Marsh stores will be able to trigger alerts such as shopping lists, ads, and other content for customers who use Marsh's mobile app or one of the apps that incorporate inMarket's Proximity SDK.
Customers who opt into the program could receive offers, recipes, and other alerts on their mobile devices as they walk through the grocery store, and the system will automatically extend to the Apple Watch on day one as the apps are updated to add support for the device.
Marsh may be the
First to extend
Apple's iBeacon capabilities to the Apple Watch, but it isn't the
First to adopt the location-based tech**logy. Retailer
Macy's,
Virgin Atlantic airlines and
Major League Baseball are among the early adopters that rolled out iBeacons in their respective venues.
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Marsh Supermarkets and inMarket Launching First iBeacon Platform for Apple's Upcoming
01-12-2015, 07:14 PM
Marsh Supermarkets and inMarket Launching First iBeacon Platform for Apple's Upcoming
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