Dear Apple: Drop Beats, Buy Spotify Instead

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Dear Apple: Drop Beats, Buy Spotify Instead

Dear Apple: Drop Beats, Buy Spotify Instead

To: Apple CEO Tim Cook

Dear Tim,

If weeks of reports are accurate, and Apple is days or possibly even hours away from an**uncing its largest-ever acquisition — a multibillion dollar purchase of Beats — then I suppose congratulations are in order. Forgive me if I only offer the half-hearted hand-grasp of an old buddy at a wedding who wants to support his friend, but can't shake the feeling he's making a grave mistake, and could yet be stopped at the altar

Then again, if this more recent report is accurate, the deal is still on rocky ground (partly because of that video where Dr. Dre prematurely mentioned being the first billionaire in hip hop, a kind of braggadocio utterly at odds with Apple's culture of disciplined secrecy) Read more...

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Dear Apple: Drop Beats< Buy Spotify Instead