More
Google Results From the
Same Author
Google found an interesting way to use
the authorship data it has obtained. As you probably **ticed, many search
Results From news sites and blogs include the name of the
Author and link to the corresponding
Google Profile. There's also a link that lets you restrict the
Results to the pages written by an author: "more by [author name]".
**w
Google adds 3 search
Results From the
Same Author after you visit a page, spend some time reading it (more than 2 minutes?) and then go back to the search results.
Google doesn't k**w if you actually liked the page, but it assumes that you found it useful because you haven't gone back to the search
Results page after a few seconds.
Here's a screenshot that shows a regular
Google search result enhanced with authorship data:
... and this is what happens after visiting the page, reading the article and going back to Google's SERP.
"If a user visits an article by an
Author and it seems like they'd be interested in finding
More articles by this author, when they click the 'Back' button to return to the
Results page, we'll show
More Results by that author,"
explains Google.
The
Results added by
Google aren't always useful and sometimes they aren't even related to your query. For example, the 3 links
From this screenshot send you to a search
Results page
From Ars Technica, a page that includes some other articles
From the
Same Author and the Google+ profile page.
{ via
Search Engine Land }
More Google Results From the Same Author