http://static6.businessinsider.com/image/52b322dbecad04a92c1b7669-480-/spotify%20logo%20thumb.jpg

Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new life into a brand.

"Flat" was king in 2013. The days of shadowing and embossing are gone, meaning most brands are turning away from 3D effects.

This is largely due to marketers' embrace of mobile as an integral part of their campaigns, and the need to look as good on a phone screen as on a physical product.

The best corporate logo changes of 2013 managed to bring a new level of relevancy to top brands without sacrificing recognition, essential components to a successful rebranding.

10. Arby's

http://static4.businessinsider.com/image/52b21cf5ecad042f3ad6dfb0-400-300/10-arbys.jpg Arby's 2012 logo is a design disaster, with its gaudy sheen and embossing. The update returns the sandwich chain back to its roots, but **w with bolder font.





9. Facebook

http://static1.businessinsider.com/image/52b305a769bedd3b5df15453-400-300/9-facebook.jpg This one may be very slight, but it is cleaner and more direct. Facebook got rid of the light horizontal bar at the bottom of their logo, making us wonder why it was ever there to begin with.





8. Nivea

http://static4.businessinsider.com/image/52b31d05eab8ea7e25f15450-400-300/8-nivea.jpg Nivea, the skin care manufacturer, cleaned up its logo for a rebranding. The circle is a reference to the cold cream tins that made the brand famous, and due to the surface area it takes up on packaging, makes Nivea products stand out on store shelves.





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