The Crème Shop unveils K-beauty makeup collection

The Crème Shop unveils K-beauty makeup collection

The Crème Shop unveils K-beauty makeup collectionSkincare brand The Crème Shop is the latest beauty label to move into color cosmetics. The LA company, known for its K-beauty infused approach to skincare solutions and beauty tools, is launching a 220-piece makeup line Tuesday, reports WWD. "The collection is meant to inspire playful experimentation," Olive Kim, executive director of The Crème Shop, told WWD.