Inside the disaster that was the Islanders fisherman logo

Inside the disaster that was the Islanders fisherman logo
It was all Billy Joel’s fault. In 1995, the New York Islanders decided to freshen the team’s look by introducing a new logo, jersey and mascot. The decision eventually turned into one of the biggest sports- marketing disasters of all time and a debacle that still rankles local hockey fans decades later. “It was a...