Apple remains world's most valuable brand, but Amazon is hot on its heels

Apple has kept the top spot in the annual Brand Finance Global 500 rankings for the second year running, but Amazon is gaining, and TikTok is the fastest-growing brand by far.

Apple had regained the title in 2021, with Amazon and Google in second and third place. Now all three companies have kept their same positions in the new survey.According to Brand Finance, Apple's brand is worth $355.1 billion. That's a 35% increase from its 2021 valuation, and represents the report's highest brand value on record.