On a current journey to Charleston for trip, I continued what has by now been a longstanding apply of mine — a reliance on Google Maps to each navigate wherever I journey to (on this case the picturesque South Carolina city) and to do all the things from test restaurant and enterprise data, learn opinions, and pull up numbers for a fast tap-to-call after I’ve learn a bit about them. All from proper there inside the app that’s turn out to be so indispensable to me and hundreds of thousands of different customers, by no means thoughts that its acknowledged major goal is, effectively, providing navigation knowledge. Apple, in the meantime, is attempting laborious to make its personal mapping product aggressive with Google’s, thanks partly to a complete redesign of Apple Maps that was unveiled on the finish of January. 
The brand new options that replace introduced embody Collections, which lets Apple Maps customers construct, save, and share lists of locations they wish to go to subsequent, landmarks they wish to take a look at on a trip, and favourite eating places, amongst different issues. And alongside those self same strains — of rolling out new options which might be solely barely associated to the act of navigating from Level A to Level B — plainly Apple can also be planning to make a brand new rent as a part of increasing editorial content material and suggestions supplied inside Apple Maps.
An official Apple job itemizing noticed this week (h/t The Verge) discovered that Apple is trying to carry on a “Product Supervisor — Maps, Author/Editor” who can be primarily based in Culver Metropolis, California, and would, in response to the since-deleted itemizing, “assist construct and develop a brand-new content material class for the Apple Maps crew.” Whoever is employed for the position would additionally assist Apple “construct thrilling and interesting editorial content material to assist Maps customers discover their world.”
Apple could have taken down the posting as a result of the place has now been stuffed — or possibly as a result of the itemizing inadvertently revealed an excessive amount of about new options coming to Apple Maps. Regardless, that is exactly the sort of transfer Apple must make and the ability units it wants in Apple Maps staff for the app to have a prayer of competing with Google Maps. Because the job itemizing itself famous, “Mapping merchandise are evolving past being primarily point-to-point car navigation to turning into location-based providers platforms that assist one make sense of the bodily world.”
No marvel the important thing {qualifications} listed for this place embody “insatiable curiosity” for locating new locations, a ardour for storytelling, and a deep information of meals, journey and buying developments.
Once I journey to a brand new metropolis, suggestions are all the time one of many first issues I flip to, so once you couple an providing like this inside Apple Maps with the brand new redesign that makes utilization quicker and navigation extra correct, you could have the making of a fairly sturdy mapping product. Now, will it’s sufficient to make it superior to Google’s or to persuade Google Maps loyalists like me to change groups? The jury’s positively nonetheless out on that one.